Most restaurant owners focus on marketing to diners using off-site promotional tools such as Internet ads,TV and radio commercials,and even billboards. While these are certainly effective ways to advertise,they’re also quite expensive. On a slightly-smaller,but certainly more-affordable,exposure scale is the yard sign. They can be used by restaurant owners in a variety of ways,but the goal is to reach hungry diners who are already in the area and to drive them into your restaurant.
- Coming Soon-While your restaurant is being built (or even remodeled),start using signage to generate buzz and awareness. Place a large lawn sign in front of your building that shows shoppers what’s coming. Make sure to list a rough date of when you’ll be opening so that you can start booking reservations if necessary,or at least get the community excited about the opening of your restaurant.
- Specials-Since yard signs are so cheap,it’s easy to order one for every special that you promote. Order a sign stand like an a-frame,which can easily be switched out with a yard sign featuring your lunch specials,Happy Hour times,and dinner menu. In addition,if you have a holiday promotion,or you’re looking to promote gift cards,displaying signs around your yard gets attention of drivers and guides them into your store.
- New Menu-Every restaurant releases new menu items,or even brings back popular seasonal items. Make sure your loyal diners know about this by spotlighting your new items on your yard signage. Have a photographer capture high-resolution images of your delicious food for display on your signs-this is sure to get your customers’ mouths watering!
- Valet Parking-If your restaurant offers valet parking,you’ll need to have a special yard sign mounted near the entrance to the valet area letting diners know. Since this is (likely) a permanent service,use a long-lasting metal sign (as opposed to corrugated plastic). This looks more-elegant and distinguished anyway.
- To-Go Pickup Entrance-You’ll also want to display signs directing customers to the to-go pickup entrance of your restaurant. If you have parking spaces reserved for to-go customers,print aluminum parking signs to mount on a post in front of that section letting your patrons know. Restaurant parking lots can sometimes be a bit tight,so use directional signs to help keep things clear.
Your restaurant signs will be very effective at attracting new diners and catching the eye of loyal fans as well. Don’t go overboard with yard signs as this will cheapen the look of your restaurant,but definitely order enough to get noticed and show diners that you have something special going on that they need to check out![dcl=6749]