Today,traditional retail signs are fast being replaced with the latest digital signage technology. Here,messages and content is dispersed through electronic signs in an interactive and targeted manner. Some of the most common devices used in-store to project text,sound and video include scrolling message boards,plasma display panels,liquid crystal displays and now the LED screens. Effective and quick display and control over messages is possible through retail digital signage.
The process of creating such a system is complex. A remotely controlled electronic devices network is developed through which information is provided to the targeted audience through digital signage software.
There are many benefits of using retail digital signage as compared to static signage –
- It has the capacity to appeal to and grab the audience’s attention at the time of purchase or even influence purchasing decisions.
- High cost of printing and distributing ad campaigns can be eliminated.
- Depending on the products and customers at that particular point of time,it is possible to change promotions instantly by changing messages in the digital signage.
- It is possible to sell advertising space and earn money. Retailers can rent out space to suppliers to generate extra income.
- It has a dynamic visual presence that attracts and influences customer behavior thereby helping you build your brand and increase sales.
To achieve the above mentioned goals however,it is essential for retailers to design the most effective and appropriate system and use it in the right manner.
Location is an important factor to be decided upon. Digital signage how much ever attractively designed is of no use unless it is strategically placed in the right location. Before building in-store digital signage network,retailers must understand various options for distribution.
As the main aim of visual displays is to catch the attention of the shoppers and influence them to purchase the product,it is essential to select the right software and service provider who can make eye-catching displays.
If you run a retail supermarket,you can introduce new products and,for example,also include mouth watering recipes showing ways of using the product through signage. As most of the purchase decisions are made instantly right in the shop,customers must be kept well informed about various products.
If your retail showroom has a food court,you can include ads on delicious foods during mornings and early afternoons prior to lunch time to entice customers. Between 4 PM and closing time,you can advertise for bargain sales to clear stock.
The aim here is to influence the decision of the audience by capturing their attention and this can make a huge difference to your retail business. The bottom line is to increase sales.Signage helps us make use of the powerful visual media right at the Point of Sale.
If you have a chain of retail stores,you can also control the content of signage across those stores from a centralized location. This can save a lot in installation costs and delivery costs. Deliver real time content for shoppers by translating brand messages and static advertising to in-house retail signage for maximized performance and results.[dcl=6749]